Privacy Policy


At Denise Cruz we respect privacy and your rights to control your personal data.

This Privacy Policy (the “Privacy Policy”) applies to information that we collect through our websites, and connected products and services (collectively, the “Websites”), in our stores, at events, and through our customer service channels. This Privacy Policy describes the personal data we collect, and explains why we collect it, how we use it, and when we share it with third parties. Our Privacy Policy also describes the choices you can make about how we collect and use your personal data.



We collect your personal data in a number of ways and for various purposes, including:


Making a Purchase: We collect personal data from you in order to process your purchase, confirm your order, and ship merchandise to you. This personal data may include your name, billing and shipping address, telephone number, email address and payment card information. Denise Cruz does not store your payment card information unless you choose to save it in your “My Account” (see below).


Creating an Account: You have the opportunity to create a personal account with Denise Cruz which allows you to shop faster and easier online. When you create a personal account with Tory Burch, we collect personal data which may include your name, billing and shipping address, telephone number, email address and payment card information. By creating a user name and a password of your choice, you may access your account online at any time to view and/or edit your profile, address book, payment methods, order history, wish list, and email preferences. You are responsible for maintaining the confidentiality of your access information and for controlling access to your account. If you ever use a public computer to visit your account, we strongly encourage you to log out at the conclusion of your session.


Marketing: You may sign up on the Websites or in stores to receive promotional emails, texts, and other communications from Denise Cruz. When you sign up, we may collect personal data such as your name, mailing address, telephone number, email address and preferences. If you elect to be added to the Denise Cruz marketing list, we may use your contact information to communicate with you about products, services, promotions, offers, news, and events from Denise Cruz.


Customer Care: If you call, email or chat with our Customer Care we may collect personal data such as your name, mailing address, telephone number, email address, and – if you choose to make a purchase – your payment card information and billing address. We use this information to assist you and to process and/or review your transaction. Denise Cruz does not store your payment card information unless you choose to include it in your “My Account” (see above).


Connected Devices: We may also collect personal data when you interact with a device that is connected to the Internet, digital watch, or other wearable or other connected device that is not a personal computer or mobile phone or tablet. A separate Privacy Policy may apply to personal data collected through our connected devices, and, if so, will be made available within the app for the connected device.


Social Media: You may choose to enable, log into, or sign on to Denise Cruz social media websites such as Facebook, Instagram, or Twitter (“Social Networking Services” or “SNS”). When you connect using your SNS accounts, we may collect personal data that you have provided to that SNS. For example, when you log in with your Facebook credentials, with your consent, we may collect personal data from your Facebook profile that is permitted under Facebook’s Terms of Use – such as your email address, profile picture, and friend list. We use this data to provide, enhance, and personalize the services we provide to you. If you do not want us to provide us with this information, please change the privacy settings on your SNS account.



Cookies: Cookies are files that contain information about your general Internet usage, and are stored on the hard drive of your device. From these cookies, we may collect information about your browser, including, where available, your IP address, operating system and browser type, for system administration. Cookies help us to improve our Websites and to deliver a better and more customized service. They enable us to:

  • estimate usage numbers and patterns;
  • store information about your preferences;
  • customize our Websites according to your individual interests;
  • speed up your searches; and
  • recognize you when you return to our Websites.

You may refuse to accept cookies by activating the setting on your browser that allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of the Websites or to avail yourself of some of our services, and may receive advertisements or other content that are not tailored to your interests. Unless you have adjusted your browser setting so that it will refuse cookies, our system may issue cookies when you log on to our Websites. Additionally, if a browser is set to issue a “do not track” signal, we do not place tracking cookies on that browser. However, some third parties who place cookies on our Websites may not respond to such “do not track” signals, as the online community has not reached a consensus as to Do Not Track standards, implementations and solutions.

Pixel Tags: We may also use “pixel tags” (sometimes called “Internet tags”, “web beacons” or “clear GIFS”), which are tiny graphic images, on our Websites. Pixel tags help us analyze our customers’ online behavior and measure the effectiveness of our Websites and our advertising. We work with service providers that help us track, collect, and analyze this information. Pixel tags on our Websites may be used to collect information about your visit, including the pages you view, the features you use, the links you click, and other actions you take in connection with the Websites. This information may include your device’s IP address, your browser type, your operating system, date and time information, and other technical information about your device. We may also track certain information about the identity of the website you visited immediately before coming to our site. We do not otherwise track any information about your use of other websites



We use the information we collect from our customers for various purposes, including to:

  • Process transactions;
  • Send communications to you about our products, services, promotions, offers, news, and events
  • Serve advertising and offers to you based on your interests and online activities, from us or third parties;
  • Improve our stores, Websites, events, customers shopping experience, and quality of service;
  • Determine the amount, location and frequency of customer traffic into our stores;
  • Prevent and detect fraud and abuse;
  • Process information or claims in connection with incidents at our stores;
  • Enable our service providers to perform certain activities on our behalf;
  • Respond to requests for information or services;
  • Communicate with you about changes to our Websites;
  • Comply with our legal obligations, policies, and procedures; and
  • Otherwise for internal administrative and analytics purposes.

If you have provided personal data to us through more than one method, for example, in store and online, we may combine such information for the purposes identified above.

We will not sell your personal data to any third party. We may share your information under certain circumstances with business partners that help the Websites function or assist us in fulfilling your order, as well as otherwise detailed below.



We may disclose your personal data to companies that help us bring you the products and services we offer. For example, we may disclose your personal data to service providers and vendors that assist us as follows:

To manage a database of customer information;
To distribute emails;
To distribute other marketing materials or advertisements, including on our Websites and the websites of third parties;
To operate our stores in certain jurisdictions;
To provide data storage and/or analytics;
To prevent fraud;
To provide customer service;
To provide other services designed to assist us in providing products and services to you.

We require that these vendors agree to keep confidential all information we share with them and to use the information only to perform their obligations in the agreements and in a manner consistent with this Privacy Policy.

We may share data in aggregate form and/or in a form which does not enable the recipient of such data to identify you (for example, for industry analysis).

In the event of a corporate reorganization, asset transfer, or change of control, your personal data may also be transferred. However, use of your personal data will remain subject to this Privacy Policy.

We may also disclose your personal data when legally required to do so, to cooperate with legal proceedings, law enforcement, court orders, laws, regulations, or other legal obligations, or to assist in an investigation, to protect and defend our rights and property, or the rights or safety of third parties, to enforce our Terms of Use, this Privacy Policy, or agreements with third parties, for crime-prevention purposes, or to protect against misuse or unauthorized use of our Websites.



To be removed from our marketing list, please email us at, or simply click the unsubscribe button found at the bottom of any of the emails that we send you. If you have set up “My Account,” you can also go to the “email preferences” section of your account and modify your subscription settings. Please allow us at least ten (10) business days from when the request was received to complete the removal, as some of our promotions may already be in process before you submit your request.



By using our Websites and providing personal data to Denise Cruz, you consent to the terms of this Privacy Policy and the collection, use, maintenance, transfer to and processing of your personal data as stated in this Privacy Policy, we use this consent as the legal basis for that data transfer.

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